LAS VEGAS, NV – On its darkest day, the city of Las Vegas came together. Police officers, emergency responders, doctors and nurses, security guards, and every day people were suddenly called to action during the Oct. 1 shooting on the Las Vegas Strip. The city itself had a role to play in providing stabilizing leadership and reliable information. Because of that, the city of Las Vegas has been named a finalist in the "Social Media Crisis Communications" category of the 2018 Golden Post Awards.
The Golden Post Awards recognize state and local government social media campaigns.
In the weeks following the Oct. 1 shooting on the Las Vegas Strip, the city’s social media accounts relayed information and broadcast press conferences from city officials. A post on how to reach loved ones was shared over 65,000 times on Facebook and Twitter. The city said it received 13,000 Facebook messages and 12,000 direct Twitter messages in the wake of the shooting.
"Our social media presence is a strong force for information in this community," said Las Vegas City Manager Scott Adams. "We use it primarily to respond to the concerns and inquiries of our citizens and to deliver pertinent information to them. In the case of an emergency, cultivating this virtual community becomes even more important as it is a built in mechanism for important public safety information. I am proud of our team and the work they have done to build and support this network."
The other two finalists in the category are the Chatham Emergency Management Agency, in Savannah, GA, and the Sarasota County Government – both for their handling of the Hurricane Irma aftermath. The winner o the award will be announced during an awards ceremony on April 25 in Denver, CO.
Image via Autumn Johnson/Patch Media